AI Packshots

Product packshots, ready for a closer look.

Give shoppers a clear first view of the product. A packshot centers the item, keeps the background quiet, and makes the shape, packaging, and label easy to inspect. Use it as the foundation of a listing, then add lifestyle and detail images to answer the next questions.

Lipstick on a clean light background

See the idea in practice

A lipstick source photo becomes a centered product image with a clean background. The accompanying styled view shows how the same item can support the rest of a campaign.

Original lipstick with the cap and product label visible
Source product
Lipstick on a clean light background
Lipstick on a clean light background
The same lipstick in a styled campaign photograph
The same lipstick in a styled campaign photograph

From product to finished creative

  1. 01

    Bring a clear product photo

    Upload a full view with readable packaging. Add another angle if the shape or finish needs explaining.

  2. 02

    Choose the composition

    Use Quick Shoot with a clean scene, or select the product cutout recipe in Canvas. State the background, framing, and shadow you want.

  3. 03

    Review before listing

    Compare the label, silhouette, color, and included items with your source. Adjust the result and download the chosen image.

What you can make

What to bring
A clear photo of the actual product. Include the whole item and its packaging where relevant, without hiding important details behind props.
What you get
Clean product images for a listing hero, catalog, or campaign. A white-background image and a transparent cutout are different outputs; request the output you need.
What you can change
Describe background color, product position, crop, and shadow. Use an individual edit when one part of an otherwise useful result needs changing.
What to check
AI can misread small print or alter fine details. Check each result and the current image requirements of the marketplace where it will be used.

Find the right fit

Start here when product recognition matters more than atmosphere. For a scene that explains how an item fits into daily life, explore lifestyle photos. For material and finish, use detail photos.

The model, output format, and workflow determine credit use and plan availability. The pricing page has the current options; video requires a paid plan.

Compare plans and credits →

Questions, answered

Is a white background the same as a transparent background?

No. A white-background packshot contains white pixels behind the product. A transparent cutout needs an output with transparency. Specify which you need and check the downloaded file.

Can I use a phone photo?

Yes, if the product is sharp, fully visible, and correctly colored. Readable labels and even light help more than a complicated setup. Avoid glare that hides text.

Will every label remain exactly the same?

The source photo guides the product identity, but no generated image is guaranteed to reproduce every character or detail perfectly. Compare the result with your product before publishing.

Can I upload the result to a marketplace?

Check that marketplace’s current background, crop, resolution, and allowed-content requirements. A generated packshot does not guarantee that a listing will be accepted.

Keep exploring

Give your product a clear first impression.

Start with your product, review the result, and make it yours.