Ecommerce Marketers
Build creative options around a clear campaign brief.
A useful creative variation changes something you can name: the visual angle, the setting, or the product story. Start with the campaign objective and approved offer. Use Canvas to develop options, then take the selected assets into your advertising platform for the actual test.
From product to finished creative
- 01
Write the hypothesis
State the message and the visual difference each variant should explore.
- 02
Develop the assets
Use Canvas recipes for images or clips and inspect the product and copy.
- 03
Test in your ad platform
Export the selected assets and measure the campaign with your established tools.
See the idea in practice
Two lipstick compositions suggest different creative directions for the same product. Treat the images as candidates for a brief, not evidence that one will convert better.
What you can make
- What to bring
- Product photos, campaign objective, approved claims, offer terms, and target placements. Name the variable you want each creative option to explore.
- What you get
- Ad-image candidates, supported placement variants, and short product-video clips. Export the selected assets for your campaign workflow.
- What you can change
- Use ad or video recipes, refine copy and visual direction, and request targeted edits on selected results.
- What to check
- The product does not measure ad performance or optimize media spend. Check generated copy, offer accuracy, and platform requirements before upload.
Find the right fit
Useful for turning a grounded brief into creative candidates. Keep the hypothesis, campaign setup, and performance measurement in your existing testing process.
The model, output format, and workflow determine credit use and plan availability. The pricing page has the current options; video requires a paid plan.
Compare plans and credits →Questions, answered
Does GESTEL choose the winning ad?
No. It creates candidate assets. Use actual campaign data from your advertising platform to compare performance.
Can I keep the offer fixed while changing the scene?
State the fixed copy and requested visual change in your brief or edit. Review the result to ensure the offer and product facts stayed correct.
Can one campaign include images and video?
Canvas supports still-image and video workflows. Model access, duration, format, and credit use depend on the selected task and plan.
Where can I check plan and credit requirements?
Use the current pricing page and the estimate shown for the workflow you select. Brand Agent eligibility, video access, and generation costs differ by plan and task.
Keep exploring
Give the next test a clear creative direction.
Start with your product, review the result, and make it yours.