Agencies & Freelancers
Develop product creative around each client’s brief.
A client brief brings its own product facts, visual direction, and approval process. Use those inputs to develop a focused set of candidates in Canvas. Keep the distinction between a concept and an approved deliverable clear as you refine and hand off the work.
From product to finished creative
- 01
Confirm the brief
Collect the client’s product references, required claims, and delivery formats.
- 02
Develop and refine
Use Canvas to create candidates and request specific revisions.
- 03
Review before handoff
Export reviewed files and use your established client approval and delivery process.
See the idea in practice
These lipstick compositions show two directions that can be discussed within a product brief. They illustrate creative options, not an actual client campaign or testimonial.
What you can make
- What to bring
- Client-authorized product imagery, a specific brief, approved claims, and relevant style references. Confirm rights and delivery requirements with the client.
- What you get
- Creative image candidates, product photographs, and supported short video assets for external review and delivery.
- What you can change
- Keep work in projects, select references, compare directions, and request targeted changes before exporting.
- What to check
- Use your own client-review and access-management tools. This workflow does not imply shared seats, client permissions, an approval portal, or automatic delivery.
Find the right fit
Useful for preparing product-led concepts and revisions. Keep client approval, rights checks, and final delivery requirements in your existing production process.
The model, output format, and workflow determine credit use and plan availability. The pricing page has the current options; video requires a paid plan.
Compare plans and credits →Questions, answered
Does this include a client approval portal?
This workflow focuses on creating assets. Share and approve the exported results through your existing client tools.
Can I work with different brand directions?
Use the relevant product and references for each project. Recheck the selected brand direction before generation so one client’s brief does not carry into another’s work.
Can I deliver generated assets commercially?
Review the current commercial-use policy, your source-material permissions, and the client agreement. Only deliver assets whose rights and factual accuracy you have checked.
Where can I check plan and credit requirements?
Use the current pricing page and the estimate shown for the workflow you select. Brand Agent eligibility, video access, and generation costs differ by plan and task.
Keep exploring
Turn the brief into something you can review.
Start with your product, review the result, and make it yours.