My Instagram account is private.

Private accounts cannot be read. Use a website address instead, or upload your key images and work from those.

How many kits can I have?

No limit. If you run several brands, build one each and pick per project.

I used `@` but the tone wasn't applied.

If the name does not match exactly, no kit is applied — and it will not silently fall back to the pinned one. The wrong brand tone blending in quietly is invisible; no tone at all is visible. Pick from the list.

Does a brand kit cost credits every time?

Only 4 when you build it. Applying a kit to a shoot costs nothing extra.

← Making shots

What is a brand kit, and how do I use one?

Updated Sep 3·4 min read

On this page

What it is not
Building one
Using one
Correcting it
When it's worth it

A brand kit is your brand's tone, extracted from the photos your brand already publishes. Give it an Instagram account or a website and GESTEL looks at those images and works out what the colour, light, framing and mood actually tend to be. Everything you make afterwards comes out in that tone — no more explaining “we're warm beige, soft daylight…” every time. Building one costs 4 photo credits, and once built you can keep using it.

What it is not

Worth being clear first: a brand kit is not a folder of reference images. It is not the same as collecting ten photos you like and saying “make it like this”.

GESTEL looks at the images one by one and extracts what recurs across them. If eight of ten are soft daylight, that is recorded as “soft daylight, 8/10”. A trait in a single image is not the brand's tone, it is that day's circumstances, and it does not make it in.

That is also why a kit carries its evidence: you can see how many of how many images each judgement came from.

Building one

Brands in the left menu, then build.
Give it an Instagram account or a website address.
It costs 40 credits and takes a minute or two.

You need at least five usable images. Below that it will not build one and tells you so — a thin judgement wearing confident numbers is worse than no judgement.

Images it cannot read are excluded and the rest are used, and it shows you what was excluded and why.

Using one

Two ways.

Pinned to a project — pick a kit in the assets drawer and everything you make in that project from then on carries that tone.
Once — type `@` in the conversation and pick the kit, and it applies to that request only.

With exactly one kit, it is pinned automatically when you create a project. With two or more, nothing is pinned and it asks — choosing between your brand identities is not something to guess at.

It applies to what you make from then on. Shots already made are untouched.

Correcting it

If an extracted value does not match reality, edit it. Edits survive re-extraction — a judgement a person made should outlive the machine reading the sample again.

If the brand has moved on, or there are many more photos now, re-extract. That costs 4 again.

When it's worth it

When you shoot repeatedly and the tone drifting between sessions bothers you
When several shots have to look like one set on a single product page
When shots have to sit next to your existing Instagram feed

If you only need a product on a white background, you do not need one.